About The Forte Factor

We’re dedicated to helping you become aware and mindful, to know yourself (your forte) and your world, and to connect the two to be able to make wise, intentional and successful decisions.

But we’re different.

Unlike other coaches, we don’t just help you solve what you came to us for. We help you become ready to achieve any possibility, even ones that haven’t been thought of yet. We help you identify and deal with the challenges that block your achievement and goals. We educate you in how to be aware, self-aware and self-managed. Our mindfulness coaching prepares you to know and embrace who you are and use your abilities to wisely respond to what work and life sends you. You can’t always control what happens, but you can learn how to effectively, intentionally and successfully respond instead of react to it.

Our staff of Forte Factor coaches are certified ICF or Greatness Zone Professional Coaches and are trained to help you clearly define your goals, assess where you are and provide tools, education and guidance through coaching to help you intentionally and purposefully close the gap between where you are and where you want to be.

Not only do we use this approach with our clients, but we use this approach and tools to live our lives. We practice what we teach and coach.

Meet the Forte Factor Coaches

Jay Forte  MBA, CPC, CGC, ELI-MP – Founder, Coach, Educator, Author

A previous financial executive and corporate educator, Jay is a certified professional and executive coach, consultant, speaker and founder of The Forte Factor and Greatness Zone Professional Coaching. He is a nationally-ranked thought leader on performance and potential, and author of two books: Fire Up! Your Employees and Smoke Your Competition, and The Greatness Zone – Know Yourself, Find Your Fit, Transform the World.

Jay’s purpose in life is to help others discover, develop and live what is best in them, to discover their “Forte,” – their special something that brings them great joy and makes the world a better place. This creates a world of people living and working at their greatest potential. Coaching provides the structure, process and guidance to help each of us develop into our greatest selves to raise the quality, happiness and impact in life.

Jay’s favorite thing about coaching is sharing self-awareness, self-management and option-building tools with his clients, and helping them learn how to identify and connect their greatest abilities to opportunities in work and life. This process enables clients to find their fit – to feel confident, capable and successful in their decisions, and to lead bigger, bolder and better lives.

An avid writer, gardener and cook, Jay has three daughters, three grandsons and a granddaughter. He spends his time between New England and South Florida.


Kristin Allaben, CGC – COO and Coach

Kristin is the COO of The Forte Factor and a Certified Greatness Zone Professional Coach (CGC) specializing in “new horizons” and navigating change. Regardless of the change you may be facing – whether it’s becoming a new parent, starting a new job or career, or some other big life change – Kristin’s coaching style helps guide you to an actionable solution, allowing you to feel more confident and engaged in taking your next step.

A former PR executive, Kristin has more than a decade of communications experience ranging from business to tech to healthcare industries.

She is an avid reader and writer, and enjoys running, playing soccer and raising her three sons. She lives in Massachusetts with her husband and kids.

Are You Ready for Coaching?

Contact us for a free, no obligation 15-minute introductory call.

No selling, no pressure. Just a conversation about what’s happening with you and how coaching could equip you to be better, bolder and braver in all aspects of your life.

You are your life’s owner – you drive. Are you headed where you want to go in work or life?


Contact us.

What are Your Strengths?


Sometimes, our children need some guidance, as well. The 3AboutMe Talent Assessment is a free resource designed for anyone over the age of 14 to assist in identifying your three core talents, along with a short list of practical everyday words to help you better understand yourself. The beauty of this is that as you expand your view of yourself and your world, many of those words will remain the same. Gaining this insight early on is a profound advantage to living your best life from the start.

Talent and Performance Style Assessment

We are all about helping people discover, develop and live their strengths. To that end, we have developed the Talent and Performance Style Assessment. This tool is used in all of our coaching and in our programs on hiring and development. It is also available to everyone to easily identify their core abilities – their talents and strengths. You can’t develop and use your greatest abilities if you don’t first discover them.

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Be the best version of yourself.

The Leading Edge
Monthly insights to help you enhance your performance and reach for life’s greatest possibilities

The Power Within
Weekly inspiration to help you tap into your strengths and achieve your potential