About Jay Forte, MBA, CPC, ELI-MP

Coach, Author, Educator, Speaker

Jay Forte is a certified professional coach, author and educator specializing in maximizing performance and potential. Jay founded The Forte Factor to provide talent, strength-based and mindfulness tools to enable anyone to discover, develop and live what is best in them. Jay’s unique mindfulness approach to coaching empowers his clients to achieve exceptional personal and professional results.

Jay is the author of Fire Up! Your Employees and Smoke Your Competition and The Greatness Zone – Know Yourself, Find Your Fit, Transform the World. He was also the host of The Greatness Zone and Get Your Kids Ready For Life podcasts.

After more than 15 years as a financial executive, Jay chose to follow his passion to advance the performance all employees. He became a corporate educator, working with organizations to activate and inspire employees at all levels to discover, develop and live their personal and professional potential. From there, he advanced to his current role as a professional coach where he coaches and trains leaders, managers and parents in how to coach to bring out the best in themselves and in others.

When not helping people live their Forte Factor, he writes, gardens, cooks (as any good Italian) and spends time with his partner, three adult daughters and two grandsons. He lives in Fort Lauderdale, FL.

Jay’s Coaching Style

“You can make something great when you know your ingredients!”

My mother, a powerful voice in my big Italian family, would often remind my siblings and me that when you know your ingredients, you can make something great. She would rap us on the head with her wooden spoon to remind us to pay attention to our ingredients in the kitchen, and in the next moment, would gently tap us on the heart and say, “You can make something great when you know YOUR ingredients.” She was referring to our strengths, talents, passions and interests. Basically, what makes us each unique and amazing.

I was blessed with the name FORTE, which means strength, and a big Italian home that reminded me it is our job in life to use our strengths to discover, develop and live who we truly are – to find our fit in the world and to make something great in our lives. Ultimately, to make an impact.

I developed my coaching practice with this advice in mind.

All of my coaching starts with self-awareness, self-discovery and self-acceptance work to help you learn, appreciate and use what makes you unique. This becomes your foundation to create the tools you need to move from where you are to where you want to be and/or what you want to accomplish. After all, you can’t use what you don’t know, and most of us don’t know who we are and what our ingredients are.

I want you to discover, develop and live who you really are, to knowing your ingredients and letting them help you wisely choose and understand what you do and like best. This is how to achieve your goals, tap into your potential and live a life that is meaningful and purposeful.

Is Coaching Right for You?

Contact Jay for a free, no obligation 15-minute introductory call.

No selling, no pressure. It’s just a conversation about what’s happening with you and how coaching can help you discover, develop and live your Forte Factor to prepare you to be bolder, better and braver in all of the places in your life.


You are your life’s owner – you drive. Are you headed where you want to go?




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