About Jay Forte, MBA, CPC, ELI-MP

Coach, Author, Educator, Speaker

Jay Forte spent more than 15 years in financial roles followed by another 15 years in corporate education and coaching. Throughout his career, his focus has always been to work with employees to align them to the right roles, develop high-performance workplace and life skills, inspire engagement and performance and to develop career and life clarity. This combination of significant business background and well-honed coaching and teaching skills, creates his unique and effective coaching approach to help people discover, develop and use their strengths and abilities to achieve what they want in work and life.

Jay is a certified professional coach, certified energy leadership master practitioner and author of two books that focus on connecting strengths and abilities to work and life. He teaches and coaches for universities, corporations, professionals, parents, college students and those who want to discover and achieve their potential.

When not coaching and teaching, he spends his time writing, gardening and cooking (as any good Italian) in Fort Lauderdale, FL. Jay has 3 daughters and 2 grandsons.

Jay’s Coaching Style

“You can make something great when you know your ingredients!”

This is something my mother, a powerful voice in my big Italian family, would say as she taught all of the kids in the family how to cook. She would rap us on the head with her wooden spoon to remind us to pay attention to our ingredients in the kitchen. Then, in the next moment, she would gently tap us on the heart and say, “You can make something great when you know YOUR ingredients.” She was referring to our strengths, talents, passions and interests. Basically, what makes us each unique and amazing.

I was blessed with the name FORTE which means strength, and a big Italian home that reminded me that it is our JOB in life to use our strengths to discover, develop and live who we truly are – to find our fit in the world and to make something great in our lives – to make our impact.

I have always used this advice and have developed my coaching practice and approach to focus on strengths – your built-in abilities – as the means for you to navigate around challenges and to create opportunities.

But, you can’t use what you don’t know – and most of us don’t know who we are and what our ingredients are.

All of my coaching starts with self-awareness, self-discovery and self-acceptance work, to help you learn, appreciate and use what makes you unique. This becomes your foundation to create the tools you need to move from where you are to where you want to be or to what you want to accomplish.

I want you to discover, develop and live who you really are – to knowing your ingredients and letting them help you wisely choose and understand what you do and like best. This is how to achieve your goals, tap into your potential and live lives that are meaningful and purposeful.



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The Greatness Zone
Know Yourself, Find Your Fit, Transform The World

In Jay’s celebrated book, get acquainted with two college students whose story shares how to discover and live your strengths. Jay bases this story on his big Italian family and the life lessons learned around the table, including the Five Rules For A Great Life.

It’s a story for any age and at any stage of life. By learning how to know yourself, you can better find your fit and bring your impact to improve the world. It all starts with you and knowing how to use your strengths.

The greatness zone cover

“I wish there were more people like Jay Forte out there. He understands that, regardless of industry or technology, size or resources, all businesses rely on the same thing: people. It is people, their talents, and passions that drive impact more than anything else. In all he does, Jay preaches this message and we all should listen.” Simon Sinek, Author of Start Why and Leaders Eat Last

“This short book is a quick read that will leave you with some powerful questions that will stick around until you answer them honestly. The moment I started doing what I love, living what was most important to me, and redefining what success meant, is when everything changed. Greatness is what we are each called to do; this can only happen when we first define it for ourselves. Ariane de Bonvoisin, Author of First 30 Days

A perfect book to have your employees read, to read as a family or to read for yourself.

Learn more about The Greatness Zone Life Coaching Programs.

Is Coaching Right for You?

Contact Jay for a free, no obligation 15-minute introductory call.

No selling, no pressure – simply a conversation about what is going on with you and how coaching can help you discover, develop and live your Forte Factor to prepare you to be bolder, better and braver in all of the places in your life.


You are your life’s owner – you drive. Are you headed where you want to go?