Know yourself. Know your world. Find your fit.

Knowing what you’re good at is easy.

Knowing how you fit in today’s world? A little harder.

Through a unique approach that focuses on you first, the Forte Factor certified Business and Life Coaches educate you to be aware, self-aware and self-managed. When you start with you, you gain the confidence to achieve any goal, overcome any challenge and pursue possibilities you never thought possible.

Confidence and Possibilities Coaching with a Forte Factor coach can help you make life smoother, clearer and happier.


"Recommended for anyone trying to answer 'what could be'"

I worked with Kristin as a career coach for six months and I can say without a doubt, I would not be in the role I love, learning so much from a smart kind group of colleagues without her guidance and insight.

I came to Kristin unsure of what I wanted my next step to be after spending two successful years running my own marketing business. I had one toddler and another baby on the way and felt ready for a change. Through our conversations and Kristin’s exercises I was able to hone in on my desire to be in an office setting, in-house somewhere and focused on my current field. I accepted my dream role 5 months after my son was born and I genuinely love work each day. Kristin was absolutely critical to me finally articulating what I wanted, not just what I wanted to want, and zeroing in on what specific roles, companies and industries I would thrive in. I would highly recommend her as a coach for those struggling to answer “what’s next” or “what else,” and most especially, “what could be.”

-Kiley Nichols, Senior Tech Communications Professional
Career / Life Coaching

Take the 3AboutMe Talent Assessment

Take our free 3AboutMe Talent Assessment to identify your three core talents, along with a short list of practical everyday words to help you better understand yourself. 

Once you know this, you can begin to sort through your world for the places that need what you like and do best. Think of the possibilities!

*Applicable for anyone 14 or older.

Confidence and Possibilities Coaching Programs

We offer our Confidence and Possibilities Coaching process through a guided program on the following topics.


Start with you. Recognize your strengths. Work through your blocks. Pursue new possibilities.

Learn more.

Get Your Kids Ready for Life

Guide your kids to lead a healthy, happy and responsible life.

Learn more.

Now What?

You can’t always control what happens in life, but you can control your response.

Learn more.

The College Camp

Be confident about what you choose to do after high school.

Learn more.


A coach is only as good as the progress they help their clients achieve

“The most remarkable thing happened in coaching. I finally realized who I was and developed the courage to make some significant life changes. Accepting myself and seeing myself as ‘fine as I am’ helped me clearly defined what I want for me, my career and my relationships. I now know where I am headed. Thank you, Jay.”
Jonathan S. – college student

“Jay has the ability to silence the nay-saying voices in your head and show you purpose. He can show you opportunities, you didn’t see and make you want to learn more about your potential. Not just a ‘success’ coach, but a human coach that can help you see life’s challenges in a positive way.”
Kim H. – Non-profit professional


“When my youngest daughter left for college, I found myself with a lot of time and no direction, no clarity of what I liked and who I was. Working with Jay helped me find my passions and abilities, and now have reinvented myself in a way that gets me excited to get out of bed each day.”
Marie M. – Homemaker and entrepreneur