Consider the value jobs have in the workplace. This is larger than just getting the tasks of the job done. Do your job(s) share with your employees why they are important and what difference they make to your company, customers, community and world?
Work occupies nearly 25% of our time each week – and for some, even a greater percentage. With such a large amount of time committed to it, we want it to do more than just deliver a paycheck. We want it to help us grow, learn and become better. We want to feel valuable. We want to know that we matter. We want to know how what we do makes a difference. We want to do something important.
To meet these requirements from employees and truly create work that matters, it requires some time and attention spent on each job within your organization to clearly define the role and the impact the work has others. The most efficient way to do this is to create a Job Value Statement.
Start by picking any job in your organization. Define what the job entails (tasks, responsibilities) and the attributes an employee must have to do the job successfully. Then, create a statement that highlights the benefit or value of the job. A clear description on what the value is to the employee, the company or even the world helps create a differentiation advantage for your organization. It not only shows that you understand your employees, but it also serves as a means to attract top level talent looking for an employer that understands how to create jobs that matter.
Here are some examples of job value statements:
- This role requires daily communication customers, supporting them to live confidently and independently.
- This role keeps the executive team organized, supported and able to make a profound difference in the direction of the company.
- This role creates products that keep our air and water clean for generations to come.
- This role creates new applications to bring complex technology to everyday life.
- This role ensures the organization’s financials are accurate so the organization can continue its growth and impact with customers.
- This role creates a workplace culture that engages employees and cultivates their potential.
A simple, well-crafted value statement can help attract new employees and re-engage existing employees.
We all want to make a difference. Help each of your employees see their value so they are more empowered and engaged to deliver it.
Look at each of the jobs your organization offers and define the value statement for each. Check in with those who do the job(s) to see the value they see in the role. If they have this clear, you have something to share with others. If they don’t, then you have the opportunity to change this to help them connect more personally to their role and its impact. Be sure to include your jobs’ value statements on the career center on your website and in all job postings or ads.
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