3 Ways to Win in the War for Talent

People are the hands, heart and soul of all organizations. This requires you to have a plan to attract, hire and retain the best because they are the connection to your customers and the drivers of your results.

With record low unemployment rates, many organizations are feeling the pinch for talent. Those people who want and can work are nearly all employed, leaving a small available talent pool to choose from. This, for many, means we are in a war for talent.

The war for talent isn’t as much about hiring the few people available. It is more about winning in to your organization the talented people who are disengaged in their current organizations. The Gallup Organization shares that nearly 70% of the workplace is disengaged. This isn’t because they are average employees. Rather, it is more likely that their current organization isn’t doing what it takes to attract, hire and retain the best talent. This means that today’s war for talent is more the result of a branding problem than a supply problem.

Seeing this challenge from a new perspective can help you see that many of the disengaged employees in other organizations have the interest and capacity to be amazing in your company if you are able to do these three things.

  1. Attract. Spread your story about what makes you different, unique and a great place to work. We used to think that sourcing talent meant going out and finding them. Today, sourcing talent is more about them finding you. Work hard to create a dynamic employee-focused workplace culture that values, develops and engages its employees, then share your story. Let your website host a career or job center that tells your story through images, videos, testimonials and other interactive media. Great people want to work for great companies. Get the word out that you are a great company and the great talent will find and connect with you.
  2. Hire. Commit to only hire people who fit your roles, team and culture. With an expanded amount of interest in your organization, have a clearly defined and well-followed hiring process that clearly states the tasks of each role, and the specific attributes needed to be successful in those tasks. Then, develop an interview process that uses both activities and behavioral-based questions to have the candidate share and prove their skills and strengths, to assess for fit. Be sure that your interview process can assess for team and culture fit. This helps you hire the right people who feel aligned, engaged and competent in your organization, limiting turnover and the need to hire again.
  3. Retain. Guide, support, develop and coach your employees to give them a reason to perform and stay. By hiring wisely, you help employees feel capable and competent in their roles. Then, train your managers to think and act like coaches to build stronger relationships with employees to better understand, support, guide and develop them. This encourages employees’ engagement, which is a key driver in their decision to perform and remain or to do as little as possible and seek new opportunities.

Take Action
Win the war for talent by being an employer of choice, hiring wisely and helping your managers learn how to guide, support and coach instead of direct, control and manage. Commit to getting the best employees up front by building an employee-focused workplace culture that creates a dynamic employee experience that attracts top talent to come, perform and stay.

By Jay Forte

Consider reading 3 Reasons Why Your Best Employees Will Leave Your in 2019 (and What to Do About It)

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Stop Managing and Start Coaching

By Jay Forte

When I ask people to describe a coach, responses include words like “encouraging,” “connected,” “interested,” “supportive,” and “committed.”

And when I ask people to describe their managers, most of the responses include words like “boss,” “distant,” “intimidating,” “disconnected” and “challenging.”

Yikes.

If this is what most people think of their managers, how effective are these managers when it comes to activating employee engagement and exceptional performance?

We’ve transitioned from an industrial economy to a service economy, meaning that more employees work directly with customers. Successful organizations know that no two customer-facing situations are exactly the same. As a result, employees need to be tuned in and actively thinking to maximize the service experience for customers.

With a manager who coaches – engages employees into more discussions, sets clear performance expectations, provides recurring performance feedback and helps navigate career and skill development – employees can take ownership of their performance and, as a result, have greater motivation to deliver an exceptional customer experience.

The goal of shifting from managing to coaching is to activate greater achievement and performance. So how can managers shift from the outdated manager mindset to one of coaching? Here are four areas to focus on.

  1. Connect. The starting point for all great coaching is awareness of what makes employees unique and the ability to know how to connect with employees to build a rapport. This includes acknowledgement (taking the time to really hear what employees say) and validation (understanding and respecting their thoughts and feelings). The value in this, other than treating your people like people, is that the more employees feel heard, the more they share.
  2. Engage. Managers traditionally tell more than they ask. By gaining the skill of asking empowering questions, managers not only gain insight into every aspect of the business, but it also activates employees’ thinking.
  3. Guide toward solutions. Once you get your employees thinking by the use of great questions, help them learn to solve more creatively by guiding them to imagine and brainstorm. Help them learn to invent several options to each challenge or situation instead of waiting for your solution. By encouraging employees to imagine new solutions, you help them grow, feel valuable, feel heard and, ultimately, become part of the solution.
  4. Guide toward achievement. Summarizing and bottom-lining help employees move their ideas into action. Using questions like, “What is best option and what is best way to implement it?” or, “Which ideas do you feel get to the best solution and how should it be implemented?” are examples of summarizing and bottom-lining.

What it all comes down to is this: before you can activate the performance power of your employees, you have to be able to connect with them and engage them. This encourages active thinking to find new solutions they can achieve with a greater sense of ownership.

A version of this article originally appeared on LinkedIn in February 2017.

 

Consider reading Do You Know Your Employee’s Engagement Language?

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